Mastering Data Mining: The Art and Science of Customer Relationship Management by Gordon S. Linoff, Michael J. A. Berry

Mastering Data Mining: The Art and Science of Customer Relationship Management



Download Mastering Data Mining: The Art and Science of Customer Relationship Management




Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry ebook
Publisher: Wiley
ISBN: 0471331236, 9780471331230
Page: 512
Format: pdf


Michael Berry and Gordon Linoff “Mastering Data Mining- Art & science of CRM”, Wiley Student Edition 7. I recently was hugely flattered by my friend Cosma Shalizi's articulate argument against my position that data science distinguishes itself from statistics in various ways. As someone who has grown up in the world of traditional decision support systems (massively large data warehouses, business intelligence systems and tools, ERP & CRM systems) I have had the opportunity to be on both .. Berry, Michael J.A., and Gordon Linhoff. Deshpande, “Multidimensional Data Analysis and Data Mining Dreamtech Press 8. Indeed, the customer relationship management (CRM) departments at corporations are full of MBA's who took one semester of watered down data mining who don't know what they don;t know blowing smoke up managments butt. 0471331236 Mastering Data Mining: The Art and Science of Customer Relationship Management Michael J. From a science standpoint, one cannot hope to do true data mining on web analytics data, due to all the reasons you outline in your post. From an art standpoint, an almost infinite amount of information can be used in an appropriate manner. The Art and Science of Customer Relationship Managemen Michael J. DePaul DAMPA is an applied research center dedicated to promoting and supporting research projects, academic programs and industry collaborations in data mining and predictive analytics. Mastering Data Mining: The Art and Science of Customer Relationship Management List Price: $75.00 List Price: $75.00 Your Price: $39.48- "Berry and Linoff lead the reader down an enlightened path of best practices. Ebook Download Mastering Data Mining: The Art and Science of Customer Relationship Management ebook. Mastering Data Mining: The Art and. Upper Saddle River, New Jersey: Prentice Hall, 1997. Cosma is a well-read broadly .. Mastering Data Mining: The Art and Science of Customer Relationship Management.